Privacy policy

PRIVACY POLICY

Last updated: 17 September 2026

This Privacy Policy explains how SAGAMI UK collects, uses, stores and shares your personal information when you visit or make a purchase from shop.sagami.uk, contact us or otherwise use our services.

Who We Are

SAGAMI UK is operated by SAMPSONSTORE.COM (UK) LTD, which is the data controller responsible for the personal information described in this Privacy Policy.

For privacy-related questions or requests, please contact us at:

Email: cs@sagami.uk

Our full legal and postal details are available in our Terms of Service.

Personal Information We Collect

Depending on how you interact with us, we may collect:

  • Your name, billing address and delivery address;

  • Your email address and telephone number;

  • Order information, including products purchased, order value and order history;

  • Payment and transaction information;

  • Customer-account details and preferences;

  • Subscription information, where you purchase or manage a subscription;

  • Marketing preferences and consent choices;

  • Reviews, comments or other content you choose to submit;

  • Messages, enquiries and other communications with us;

  • Returns, refunds, complaints and customer-service records;

  • IP address, browser type, device information and approximate location;

  • Information about how you use our website, including pages viewed, links selected and interactions with advertisements or emails;

  • Cookie identifiers, advertising identifiers and similar technical information; and

  • Information used to detect fraud, misuse or security threats.

We do not normally receive or store your complete payment-card details. Payments are processed securely by Shopify and the payment provider you select, such as Shopify Payments, Shop Pay, PayPal or Google Pay.

How We Collect Personal Information

We collect personal information:

  • Directly from you when you place an order, create an account, contact us, subscribe to marketing, submit a review or otherwise provide information;

  • Automatically when you use our website, through cookies, pixels and similar technologies;

  • From Shopify and services connected to our Shopify store;

  • From payment providers, delivery companies and fraud-prevention providers;

  • From advertising, analytics and affiliate partners where permitted; and

  • From another person who places an order or communicates with us on your behalf.

Information You Need to Provide

To place an order, you must provide the personal information reasonably required to enter into and perform the contract, including your contact, delivery and payment information.

If you do not provide the required information, we may be unable to accept, process or deliver your order, provide a requested service or respond fully to your enquiry.

Information requested for marketing, reviews or other optional activities is voluntary unless we tell you otherwise.

How We Use Personal Information and Our Lawful Bases

We use personal information for the following purposes:

Processing and Delivering Orders

We use your information to accept payment, confirm orders, arrange delivery, provide tracking, manage subscriptions, process returns and refunds and communicate with you about your order.

Our lawful basis is the performance of our contract with you or taking steps at your request before entering into a contract.

Customer Service

We use your information to answer enquiries, resolve complaints and provide assistance.

Our lawful basis is the performance of our contract with you and our legitimate interest in providing effective customer service.

Legal, Tax and Accounting Requirements

We retain and use relevant transaction and business records to meet our legal, regulatory, tax and accounting obligations.

Our lawful basis is compliance with a legal obligation.

Fraud Prevention and Security

We use information to verify transactions, protect customer accounts, prevent fraud, secure our website and investigate suspected misuse.

Our lawful basis is our legitimate interest in protecting customers, our business and our services. We may also process information where necessary to comply with a legal obligation.

Improving Our Website and Services

We use information to understand website performance, identify technical problems and improve our products, services and customer experience.

Our lawful basis is our legitimate interest in operating and improving our business. Where non-essential cookies or similar technologies are involved, we rely on your consent where required.

Reviews and Feedback

We may invite you to review a product or service following a purchase. If you submit a review, the information you choose to include may be published on our website.

Our lawful basis is our legitimate interest in gathering genuine customer feedback and improving our products and services.

Marketing

Where you have consented, we may send you marketing messages about SAGAMI UK products, offers and news.

Where legally permitted, we may also contact existing customers about similar products under the electronic-marketing “soft opt-in”. This will apply only where the applicable legal conditions have been satisfied. You will always be given a clear opportunity to opt out.

Our lawful basis is consent where consent is required or our legitimate interest where the soft opt-in lawfully applies.

Advertising, Measurement and Affiliate Tracking

Subject to your cookie choices, we may use information about website activity to measure advertising performance, understand referrals, create advertising audiences and display more relevant advertising.

Our lawful basis is your consent where non-essential cookies, pixels or similar technologies are used.

Cookies and Similar Technologies

Our website uses cookies, pixels and similar technologies.

Some cookies are necessary for the website, basket, checkout, payment, account and security functions to work. Other cookies may be used for analytics, advertising, affiliate measurement and personalisation.

Where required, non-essential cookies will not be used until you have provided consent through our cookie-consent banner.

You can accept, reject or adjust non-essential cookie choices using the cookie settings or privacy-choice controls made available on our website. You may also control cookies through your browser, although disabling essential cookies may prevent parts of the website or checkout from working correctly.

You can withdraw your consent at any time by reopening the website’s cookie settings and changing your choices.

Marketing Communications

You can stop receiving marketing emails at any time by:

  • Selecting the unsubscribe link in a marketing email; or

  • Contacting us at cs@sagami.uk.

Unsubscribing from marketing will not prevent us from sending necessary messages about an order, payment, delivery, account, subscription or customer-service enquiry.

We may retain limited information on a suppression list so that we can respect your request not to receive further marketing.

Who We Share Personal Information With

We share personal information only where reasonably necessary to operate the store, provide services, comply with the law or protect legitimate interests.

Recipients may include:

  • Shopify, which provides our ecommerce platform, checkout, hosting and related services;

  • Payment providers, such as Shopify Payments, Shop Pay, PayPal and Google Pay;

  • Royal Mail and other delivery providers, where necessary to deliver or investigate an order;

  • Judge.me, for customer reviews and review invitations;

  • Subify, for subscription functionality where applicable;

  • EcomSend, for email capture and marketing functionality;

  • Google, for analytics, advertising and conversion measurement, subject to your consent where required;

  • Awin, for affiliate referral and performance measurement, subject to your consent where required;

  • Trade Anywhere (UK) Ltd, which may access limited information under our instructions for digital advertising, reporting and authorised store support;

  • IT, hosting, security, fraud-prevention and professional-service providers;

  • Accountants, legal advisers, insurers and other professional advisers;

  • Government departments, regulators, courts, law-enforcement agencies or other authorities where disclosure is required or legally permitted; and

  • A purchaser, successor or adviser involved in a proposed sale, restructuring or transfer of all or part of our business, subject to appropriate confidentiality and data-protection safeguards.

We do not sell your personal information. We do not give customer information to third parties for their own unrelated direct-marketing purposes.

Some providers may process personal information under their own privacy policies where they independently determine how information is used—for example, when you choose to use a payment wallet or a separate Shop account.

International Data Transfers

Some of our service providers or their systems may be located outside the United Kingdom.

Where personal information is transferred outside the UK, we take steps to ensure that an appropriate level of protection is provided. Depending on the destination and provider, this may include:

  • UK adequacy regulations;

  • The UK International Data Transfer Agreement;

  • The UK Addendum to the European Commission’s Standard Contractual Clauses; or

  • Another legally permitted transfer mechanism.

You may contact us at cs@sagami.uk for further information about the safeguards relevant to your personal information.

How Long We Keep Personal Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting, tax, fraud-prevention and dispute-resolution requirements.

In general:

  • Order, payment, refund and transaction records may be retained for up to six years after the relevant transaction or accounting period, or longer where legally required;

  • Customer-account information is retained while the account remains active and for a reasonable period afterwards;

  • Customer-service communications are retained for as long as reasonably necessary to resolve the enquiry and manage any related complaint or legal claim;

  • Marketing information is retained until you unsubscribe or withdraw consent, after which limited information may remain on a suppression list;

  • Reviews may remain published while relevant unless they are removed or a valid deletion request applies; and

  • Cookie and technical information is retained according to the purpose and duration of the relevant cookie or technology.

We may retain information for longer if necessary to establish, exercise or defend legal claims or if required by law. When information is no longer required, it will be deleted, anonymised or securely isolated until deletion is possible.

Your Data-Protection Rights

Depending on the circumstances, you may have the right to:

  • Request access to the personal information we hold about you;

  • Ask us to correct inaccurate or incomplete information;

  • Ask us to delete your personal information;

  • Ask us to restrict how your information is used;

  • Object to certain uses of your information;

  • Receive certain information in a portable format;

  • Withdraw consent at any time where processing is based on consent; and

  • Complain to the Information Commissioner’s Office.

These rights are not absolute and may be subject to legal conditions or exceptions. We may retain or continue using information where permitted or required by law, including for tax, accounting, fraud-prevention, regulatory or legal-claim purposes.

Your Right to Object

You have the right to object at any time to the use of your personal information for direct marketing. If you object, we will stop using your information for that purpose.

You may also object to processing based on legitimate interests. We will consider your request and stop the processing unless we have compelling legitimate grounds to continue or the processing is required to establish, exercise or defend legal claims.

To exercise your rights, contact us at cs@sagami.uk.

We may ask for reasonable information to verify your identity and authority to make the request before responding. We will never ask you to send us your account password.

There is normally no charge for exercising your rights. Where permitted by law, we may charge a reasonable fee or refuse to act on a request that is manifestly unfounded or excessive.

We normally respond within one month. The law permits additional time in certain circumstances, including where a request is complex or where several requests have been made. If an extension applies, we will inform you as required by law.

Automated Decision-Making

Shopify, payment providers and fraud-prevention providers may use automated tools to assess transactions, identify possible fraud, protect accounts and detect security threats. This may result in a transaction being flagged, delayed or declined.

Where a decision is based solely on automated processing and produces legal or similarly significant effects, you may have the right to request human intervention, express your point of view and challenge the decision. Please contact us at cs@sagami.uk. In some cases, we may need to refer your request to the relevant payment or service provider.

We do not otherwise use personal information to make solely automated decisions that produce legal or similarly significant effects.

Security

We use reasonable technical and organisational measures designed to protect personal information against unauthorised access, alteration, disclosure, loss or misuse.

Our store is hosted by Shopify, and payment information is processed through secure payment providers. However, no internet transmission or storage system can be guaranteed to be completely secure.

You are responsible for keeping any account credentials confidential. Please contact us promptly if you believe your account or personal information has been compromised.

Links to Other Websites

Our website may contain links to websites or services operated by third parties. Their handling of personal information is governed by their own privacy policies, and we are not responsible for their privacy practices.

We recommend reviewing the privacy information provided by any third-party website or service you use.

Complaints

Please contact us first at cs@sagami.uk if you have a concern about how we use your personal information. We will try to resolve the matter promptly.

You also have the right to complain to the UK Information Commissioner’s Office:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
United Kingdom

Website: https://ico.org.uk/make-a-complaint/

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our services, service providers, legal requirements or business practices.

The updated version will be published on this page, and the “Last updated” date will be amended. Where a change materially affects how we use your personal information, we will provide additional notice where appropriate.

Contact Us

For questions about this Privacy Policy or to exercise your data-protection rights, please contact us at cs@sagami.uk.